Tweaking the Innovation

My innovation is a grocery and product delivery service company that works through Walmart, called "Walmart To Go."

Product/Service Mix and Description of Innovations:

Departments - the customer pays varying costs depending on which departments the employees must go to in order to fulfill the order. For example, a visit to the garden department may be more costly that a visit to the toy department because five bags of mulch are much heavier and more difficult to handle than a small box of Legos.

Items include:

• electronics
• food
• home 
• baby
• sports & outdoors
• clothing 

Number of employees needed in order to fulfill the order in a timely fashion - pay more per employee needed

• 1 employee
• 2
• 3+

Time it takes for employees to fulfill the order - the bigger the order, the longer it takes, the higher the cost

• up to 15 minutes
• 15-30 minutes
• 30 minutes - 1 hour
• 1 hour+

Refrigerated vs Non-refrigerated Truck - higher cost for refrigerated truck

• refrigerated truck for groceries
• does it even need a freezer? perhaps an extra fee for that if necessary for profit
• non-refrigerated truck for non-grocery deliveries

 Truck size - the bigger the truck size, the higher the cost

• car size
• small truck
• medium truck
• large truck
• extra large truck

Delivery distance - the further the delivery distance, the higher the cost

• within 1 mile
• 1-5 miles
• 5-10 miles
• 10-15 miles
• 15+ miles
•  OR charging a set fee per mile
• Also, an upfront delivery fee + one of the two options above

Map each item (benefit, tangible, augmented):
department items - needing certain items from certain departments. Are the items tangibly pleasing once delivered? Does it match expectations, fulfill needs?

number of employees needed - a customer would purchase the service of more employees in order to get order fulfilled and delivered more quickly.

refrigerated vs non-refrigerated truck - a customer would choose one or the other based on if they are having food delivered, and of course they want food delivered still cold, not melted and soggy.

truck size: benefit - fitting all groceries and/or products being delivered. tangible: having everything you need. augmented: having all groceries and/or products ordered delivered at one time to fulfill need.